Change is not your enemy. Fear is your enemy. At Doxa hub, we believe great things in business are never done by one person. They are done by a team of people. As a marketing agency in Kampala, we love what we do and we put ourselves in the customers place. We are convinced a pleased customer is the best business strategy.
Here are the top 4 marketing trends to watch in 2018 in Uganda.
1. Videos preferred to texts
Video helps tell more compelling stories, gets your point across faster and can improve sales. Practice producing quality video content for your prospects and customers.
Google, Facebook and Yelp reviews are essential for search engine rankings. According to research, a substantial amount of positive reviews makes the decision easy for customers to go for your product/service.
3. Social media stories
Instagram, Facebook, Snapchat and Youtube have all embraced these stories. The best moments are captured and shared with all your customers. They vanish after a set period of time. Their temporary nature keeps users captivated and looking out for more.
4. Ads/boosting With Specific Purpose
Ads allow you to reach your audience wherever they are and whenever they are online. With more people joining social media sites and with so much content going there Ads give you the edge.