Social media being society’s top passive habit nowadays, big brands took it as an opportunity in order to attract and engage customers in Uganda.
Here are our top brands on social media in no particular order.
1. MTN Uganda
With a twitter following of 166k and Facebook fans in an excess of 1 million, MTN’s big marketing budget is a force to reckon with. Each image or graphic content shared on its walls is a class apart. It keeps the public engaged leaving everyone wondering whether the pictures are taken in Africa or Europe. Their quick response to customer queries also sets them apart.
2. NTV Uganda
Being a TV station, the pressure is always on to produce top notch content, graphics and video content for their social media platforms. It has stood the test of time keeping Ugandans in the loop of what’s happening in and out of the country.
3. Airtel Uganda
The smart phone network boasts of having content tailor made for the young generation of Uganda. With a Facebook fan page of 847k and a twitter following of 147k, Airtel has surely eaten a chunk of MTN’s huge market share.
4. Coca Cola
The beverage giant which is one of the most recognizable brands in the world. It maintains a close connection with its fan base on social media in addition to its big and iconic advertising.
Jumia is Uganda’s biggest online shop. It’s a system of online commerce, market place, websites and applications. It’s hard to scroll through your timeline without seeing a Jumia Ad. As a result, Jumia has become a household name.