Marketing agencies believe great content is the best sales tool in the world. Doxa Hub a marketing agency in Uganda, illustrates how much content marketers can learn from the bible. It’s the summation of the great love story between God and mankind.There is one theme message which is, God desires a personal relationship with mankind. Story telling is one of the most powerful marketing tools. It is so effective because it helps people connect with an idea on an emotional level. Therefore, as a content marketer know how to tell your story, make it compelling, specific and detailed. It will help you forge connections with your clients and maintain long term relationships with them.
The bible has been maintained in writings however there has been a significant improvement in accessibility of biblical content in form of audio, video and image formats which has helped others receive and understand the word of God. It is true that good art, taste and writing are great selling. The bible has showed you that speaking the language your clients understand is key. You must go ahead to understand who your target audience is and how you can reach them. It is one of the most powerful ways to attract and keep your clients.
As you grow relationships with your clients, never underestimate the power of involving them in every little aspect concerning the service or goods you are providing. Like John involves the reader through providing the facts, you can involve the target audience in the smallest acts for example the process through which a good is produced. This can trigger a client’s trust in your products.
The bible is very inspirational and explains to us the person of God, the essence of life and the purpose for why we have received life and how to deal with what life presents to mankind. When dealing with your audience, learn to add value to their lives through the product or service you are offering by making it valuable and useful.
Jesus Christ is the central character that stands out in the bible. Most of the stories point to him and all his miracles teach us something up to today. Anyone that encounters Jesus Christ can never be the same. As a content marketer, engage and educate your audience on who you are, what you are offering and trust you enough to do business with you.
The bible is the most popular and distributed book. Many across the globe have accessed the copies. The message has also gained popularity on multiple platforms especially social media.