The biggest challenge that business owners face online is increasing traffic to their websites and social media pages. Knowing where to start and how to stand out from the thousands of other businesses that are competing for the same traffic is quite a challenge.
In this post Doxa Hub is going to giving you 7 different strategies to help you grow your online community and increase traffic to help you boost sales. Pick the strategies and tactics you find most interesting and suitable for your business and start seeing your business grow.
1. Post Daily Content for Continued Growth
One of the easiest ways to grow your social communities over time is to post content consistently. Studies have shown that different audiences react to different posting frequencies. The minimum should be once a day on Facebook and 4-6 times a day on Twitter. Also pay attention to what time of the day you post, the timing of social media is very important.
2. Create Social-friendly Images
The best way to increase engagement on Facebook is by including images within your posts. Photos on Facebook have been shown to generate over 50% more likes than the average post. When you want to post an announcement or to promote a piece of content then include the link to the page within the post (preferably after the content so it stands out) and attach an image to the post.
Here’s an example from Doxa Hub’s Facebook page last week:
Adding an image to an otherwise text-based announcement is far more compelling and will increase click-through significantly.
For more reasons why this is important, check out this post “Marketing Trends to watch in 2018”
3. Make Full Use of Social Buttons.
The more impressions you have on your social networks the more likely it is that you will gain more likes. The best way to increase the number of impressions on your social networks is by embedding social buttons within your site and within your marketing communication. Most blogs have social sharing buttons displayed prominently to encourage readers to share the article
Here’s an example from an article by Doxa Hub:
5. Make use of Social Reviews to automate Word of Mouth Marketing
Using product reviews to create trust and provide insights on your products is a great way to increase sales. 85% of customers check out up to 10reviews before trusting a business. This statistics begs the question, how often do your customers review your business?
6. Ask Questions
Engagement is crucial to maintaining an online community alive and effectively. A great tactic to grow your Twitter community and dramatically increase interaction is by organizing a regular Twitter or Facebook Q&A. By doing this, you will be able to engage more people in your social community and will also get more conversion on your online store. If you successfully do this for more than a year, you will have an established brand in a year having a good identity in your target market. The more effective brand identity you create for your business, the more sales you will get through it.
7. Include Website Links with Posts
You should also include your web page links to all the posts you share so that you can get valuable traffic to your site from social media. According to top digital marketing experts, social media is one of the biggest sources to get relevant and buying traffic to your site. By adding the links, you can effectively increase your online sales.
Here is a post from one of our clients Peace Property Education
Many of the strategies mentioned in this post are very fresh and underutilized which means that if you are reading this you have a unique opportunity to take full advantage of the advice mentioned in this post.
I would love to hear how some of these strategies are helping you build your online empire so once you have started your campaigns and promotions let all the readers know by posting your story in the comments section below.